About · Collinalitics Ltd
Collinalitics helps UK SMEs build the data foundation that makes reporting clear and AI tools actually work. Power BI, Tableau, SQL, Excel, and AI integration.
Founder
Collins Ayidan
Data Analytics Consultant
Based in
Edinburgh, Scotland
Registered
SC874504 · Scotland
Specialises in
SME analytics and reporting
Tools we use
The founder
No account managers, no handoffs to juniors. You work directly with Collins from first call to final handover.
Collins Ayidan
Founder · Data Analytics Consultant
Collinalitics is led by Collins Ayidan, working directly with clients to define KPIs, clean up reporting inputs, structure the data model, and deliver dashboards that remain useful beyond the first month.
The aim is not just to build a dashboard. It is to help organisations structure their data correctly, define their KPIs clearly, and create reporting and AI foundations that support better operational and commercial decisions.
Every engagement is scoped, built, and handed over by the same person. No account managers. No juniors. The work is delivered in plain English, on time.
The approach
Most reporting problems start with unclear KPI definitions, inconsistent source data, and too much manual effort not a lack of tools. We fix the foundation first.
Every dashboard starts with a business question, not a feature list. We define the KPIs that matter, agree how they should be calculated, and build reporting that answers real management questions in Power BI, Tableau, or whatever fits your team.
Most reporting problems start with the data, not the dashboard. We clean up source files, standardise structures, and build SQL data models that refresh reliably so dashboards stay accurate without manual intervention every month.
You should understand how the numbers are built, what the dashboard shows, and how to manage it after handover. Every project ends with a plain-English walkthrough and clear documentation.
Every engagement is led directly by Collins Ayidan. No account managers, no handoffs to juniors. You work with the same person who scopes the project, builds the data model, and delivers the final dashboard.
The data models and structures we build are designed to connect to AI tools. When you are ready for Microsoft Copilot, predictive reporting, or automated insight summaries, the foundation is already in place.
No jargon in proposals, no black boxes in delivery, no confusion at handover. If you cannot explain a number to your board, we have not finished the job.
Who we help
We work with UK SMEs and operations-led teams where reporting still means spreadsheets, AI tools are not yet delivering results, and too much time is spent on manual data work.
Growing SMEs
Operations teams
Leadership and finance
How we work
A short review of your current reports, data sources, and what you need reporting to achieve.
A clear written scope, fixed price, and realistic timeline, agreed before any work begins.
Data clean-up, modelling, dashboard build, and automation setup with structured check-ins throughout.
Walkthrough, documentation, and optional ongoing support so reporting continues to work well.
Start here
Book a free data review and get a practical recommendation on where to start, which KPIs to track, and how to structure your data so reporting is clear and AI tools actually work for your business.
No obligation · Edinburgh based · SME specialists
