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Collinalitics LtdAnalytics Consulting

Power BI dashboards, SQL data modelling, Tableau visualisation, and reporting automation for UK SMEs that need clear, trusted analytics.

+44 7939 535 361info@collinalitics.co.ukChat on WhatsApp →

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Registered in ScotlandCompany No: SC874504Edinburgh, Scotland

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© 2026 Collinalitics Ltd. All rights reserved. Registered in Scotland · Company No: SC874504

Power BITableauSQLEdinburgh-basedSME specialistsFixed price

Legal · Privacy Policy

Privacy Policy

This policy explains how Collinalitics Ltd collects, uses, and protects your personal data when you visit our website or contact us. We aim to keep this clear and honest.

Company

Collinalitics Ltd

Reg. number

SC874504

Jurisdiction

Scotland, United Kingdom

Last updated

April 2025

Contact

info@collinalitics.co.uk

Who we are

Collinalitics Ltd (Company No: SC874504) is a data analytics consultancy registered in Scotland. We provide Power BI dashboards, reporting automation, and analytics consulting for UK SMEs.

Data controller contact: info@collinalitics.co.uk

What data we collect

We may collect the following personal data:

Contact details you submit — name, email address, business name, phone number, message content
Basic website usage data — pages viewed, time on site, referral source (only if you accept analytics cookies)
Calendly booking data — name, email, and time slot when you book a consultation
Assistant chat messages — only if you use the Collinalitics Assistant (processed to generate responses)

We do not collect payment data, sensitive personal data, or data from minors.

How we use your data

To respond to enquiries and provide the services you request
To manage bookings made through Calendly
To improve the website experience (only if you consent to analytics)
To provide the Collinalitics Assistant
For basic site security and fraud prevention

We do not use your data for automated decision-making or profiling.

Legal basis (UK GDPR)

We process personal data under the following lawful bases:

Consent — analytics cookies, optional features. You can withdraw consent at any time.
Contract — processing necessary to provide services you have requested.
Legitimate interests — basic site security, fraud prevention, and business operations where these do not override your rights.

Collinalitics Assistant (AI)

If you use the Assistant, your messages are sent to our API endpoint and processed by an AI model to generate responses. The conversation is stored locally in your browser (localStorage) to maintain context across page refreshes. It is not stored on our servers beyond the active session.

Do not include sensitive personal data (health information, financial account details, passwords) or confidential business information in the Assistant.

You can clear your chat history at any time using the reset button in the Assistant or by clearing your browser's local storage.

Sharing your data

We do not sell, rent, or trade your personal data. We may share data with the following trusted providers where necessary to operate the website and deliver services:

Vercel — website hosting (EU data processing available)
Calendly — booking management (your name and email are shared when you book)
Matomo — self-hosted analytics (data remains on our own server)
OpenAI — AI model provider for the Assistant (messages processed per their data policy)

Where providers process data outside the UK, we ensure appropriate safeguards are in place (e.g. Standard Contractual Clauses).

Data retention

We retain contact enquiry data only as long as necessary to respond and for reasonable business record-keeping — typically up to 12 months after the last interaction.

Calendly booking data is managed by Calendly per their own retention policy. Analytics data is retained for 13 months on our Matomo instance. Assistant chat data exists only in your browser until you clear it.

If you request deletion, we will comply unless we must retain certain records for legal or tax purposes.

Your rights (UK GDPR)

You have the right to:

Access — request a copy of the personal data we hold about you
Rectification — ask us to correct inaccurate or incomplete data
Erasure — request deletion of your personal data (“right to be forgotten”)
Restriction — ask us to limit how we use your data in certain circumstances
Portability — receive your data in a machine-readable format
Objection — object to processing based on legitimate interests
Withdraw consent — for any processing based on consent, at any time

To exercise any of these rights, email info@collinalitics.co.uk. We will respond within one calendar month. If you are not satisfied with our response, you have the right to complain to the ICO (Information Commissioner's Office) at ico.org.uk.

Cookies

We use cookies to make the site work and, optionally, to understand how visitors use it. You can manage cookie preferences at any time. See our Cookie Policy for full details.

Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. The website is served over HTTPS. Contact form data is transmitted securely.

No method of transmission over the internet is 100% secure. If you believe your data has been compromised, contact us immediately at info@collinalitics.co.uk.

Updates to this policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page. Significant changes will be communicated where possible. Last updated: April 2025.

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