Example build on sample data

E-commerce Sales and Returns Dashboard

An example of one report that shows revenue, orders, returns and customers together, so problems show up before the month closes.

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E-commerce dashboard for all categories: revenue, orders, return rate and active customers, with revenue by month, top 10 products, revenue by category and order status by month — Overview across all categories. Sample data.

4Headline KPIs with monthly trend
6Report pages
3Filters: year, category, status

The work

The problem, the approach and what it delivers.

The challenge: A common scenario: an online shop tracks orders in one export, returns in another and customers in a third. Nobody can say quickly which products drive revenue, or whether the return rate is getting worse.
The approach: Bring orders, returns and customers into one Power BI model, agree four headline measures, and build an overview page with filters for year, category and order status, plus pages for operations, trends, customers, orders and returns. This example uses sample data.
Designed to deliver: Designed to show revenue, order volume, return rate and active customers on one screen, highlight the top products and categories, and break orders down into completed, returned and cancelled each month.
KPIs in the dashboard: Total Revenue, Total Orders, Return Rate, Active Customers, Revenue by Category, Top 10 Products, Order Status Breakdown
Tools used: Power BI, Power Query, DAX

Example build on sample data. Not a client engagement.

Dashboard views

Inside the dashboard.

Each view answers one reporting question, rather than following a default chart layout.

The same dashboard filtered to the Health and Wellness category, with quarterly revenue and the top products — Filtered to one category: Health and Wellness

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More example work.

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Next step

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The problem, the approach and what it delivers.

The challenge

A common scenario: an online shop tracks orders in one export, returns in another and customers in a third. Nobody can say quickly which products drive revenue, or whether the return rate is getting worse.

The approach

Bring orders, returns and customers into one Power BI model, agree four headline measures, and build an overview page with filters for year, category and order status, plus pages for operations, trends, customers, orders and returns. This example uses sample data.

Designed to deliver

Designed to show revenue, order volume, return rate and active customers on one screen, highlight the top products and categories, and break orders down into completed, returned and cancelled each month.

KPIs in the dashboard

Total Revenue, Total Orders, Return Rate, Active Customers, Revenue by Category, Top 10 Products, Order Status Breakdown

Tools used

Power BI, Power Query, DAX

Example build on sample data. Not a client engagement.